6 photographs
(Fujitrans Crystal Archive on LED Lightboxes)
For the works Still Life, the questions of “who is a product?” and “what is a product?” are asked in the context of our current consumer-driven modernity, characterized by hyper-consumption. This is questioned by juxtaposing the language of prosthetics with that of advertising used by luxury brands in commercial product imagery.
Advertising is the art of persuasion and persuasion is the process of negotiating the acceptance of an advertising message as a form of truth. Audiences can accept or reject an advertiser’s message as truth based upon either their personal knowledge or emotions. When combining luxury goods with prosthetics there is opportunity to create an element of unease, challenging what is being advertised, what is a product, and, more directly, who is the product.